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Marketing services for DUI law offices, in two lines

A DUI office can hire us for one of two jobs, or for both. One builds what a firm keeps on its own site: practice-area pages, place pages, a Maps profile kept tidy, and plain-text facts about the firm. The other rents attention: ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) that open on those same pages.

We write for the firm owner, the managing attorney or whoever runs the front office, and what they want to settle is which line fits their desk. Both are described below, with the posted fee for each, so nothing waits for a call to be learned.

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The two lines and what each one carries

Each card below links to a full page for that line, including its block of fees.
Pages by practice area, plus Maps

Organic Growth

Organic Growth drafts pages for each practice area and each city that a DUI office lists, keeps the office’s Google Business Profile accurate and writes the plain text that AI answer boxes quote. Each draft sits with the attorney until a yes comes back, and then it is published.

The first jack on the panel is $495 a month That entry search plan is framed around twenty-five landing pages, and the rest gets settled on a call.

See how the pages get wiredRead the search fees

Wired into this plan

  • One page per practice area and per city on the office’s own list
  • A Google Business Profile for every office address
  • Stray, doubled and out-of-date directory listings hunted down
  • A review request routine, with each reply approved before posting
  • A fact sheet for AI answer tools, read through by the attorney
  • A month-end summary in everyday words
  • Website upkeep, which only Gold and Platinum carry
Search and feed ads

Paid Ads

Paid Ads places a DUI office beside the searches people type and the feeds they scroll, through one platform or all three at once. The firm holds the account in its name. The attorney reads every ad before it runs, and click spend is drawn from the office card.

A single ad cord runs from $895 a month Click spend is taken from your card by whichever platform serves the ad, so none of it hides inside that figure.

See how the ad cords runRead the ad fees

Wired into this plan

  • Google Ads search campaigns for the practice areas the office names
  • Bing Ads (Microsoft Advertising), brought over from Google Ads when it suits
  • Meta Ads (Facebook and Instagram) aimed at visitors the site already had
  • Ad copy that the attorney reads and approves before launch
  • A negative keyword list drafted before launch, then pruned against real search terms
  • Phone and form tracking arranged so that nothing a caller says about themselves is captured
  • A one-page tally of calls and forms when the month closes

Solo attorney, two-office firm or ad-minded firm: the matching line

A solo attorney usually works from one address and one phone, with a compact roster of practice areas. Search work at the $495 starter level is framed around twenty-five landing pages, which is ample room for that list plus the cities nearby. The point is to give every one of those pages a reason to exist and a contact route at the bottom.

A firm with two offices or more faces another puzzle: every address needs a Maps profile and a place page of its own, and the pair must never disagree. That is where the Silver, Gold and Platinum search plans earn their place, since the page counts rise and the upper tiers add the managed website and bring Strategic Content Assets, four up to twelve a month, each held back for the attorney's approval.

A firm that wants ads alongside its pages can add ad management, whose first rung costs $895 a month and covers the firm's pick of one platform, or take it without the search line. The ad account is registered under the firm's name, and the attorney reads each ad first. When both lines run together, the ad groups open onto pages from the search line, so a paid click and an unpaid search end in the same room.

What stays with the attorney on either line

We are the drafting desk. The attorney is the editor and the one who answers to the state bar. Whether a firm uses a title, a label or a claim about itself in public is the attorney's own call, and we keep such words out of every example we write.

The fee sheet lives on the pricing page. To see pages, Maps, reviews and ads drawn as one system, open the DUI lawyer marketing page, and for the two lines in depth see DUI lawyer SEO and the paid ads line. A firm that is curious about where its inquiries come from can also look at lead generation for DUI offices.

Questions a DUI firm asks when choosing a line

Can a DUI office begin with ads and add search work later?

Yes. A firm may start with ads on a single platform, then bring in the page-building line once the account has settled. The reverse order works too. The two lines are billed separately, so adding one never changes the other's fee.

Do both lines send callers to the same DUI intake line?

They do. Whichever route a person takes, the page they land on ends in the contact route the firm picked, and the month-end summary counts calls and forms from each route separately.

Whose name is an ad account in for a DUI firm?

The firm's. Ad accounts are registered to the firm, and clicks are billed straight to the firm's card by the platform. Not a page or an ad appears before the attorney okays it.

Tell us which line fits your DUI office

Say how many addresses the firm has and which platforms, if any, it already uses for ads.

Which practice areas get wired first?

List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.

Tell us about the office and its practice areas

Name the practice areas you want more calls about, the cities you serve and who refers people to you. Keep every detail of any matter out of the note: this form creates no attorney-client relationship, and a person reads each message.

Select a weekday and a half-hour window. At that time our CEO, Ross Cohen, phones the number entered above to discuss your office’s marketing.

Pick the slot

Your selected window will appear in this line.

Every window is a weekday half hour, relabeled for whichever zone is chosen.

Wire your office to the next search

Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.

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