DUI lawyer marketing, wired so every part ends at the same front desk
An office that handles DUI and DWI matters is reached through five doors: its organic pages, its Maps listing, its reviews, its paid ads and its website. DUI lawyer marketing means getting those five to agree on a name, an address and one route to the intake line.
This page shows how the five fit together. Every door has a separate page on this site, linked below; posted fees are on the pricing page.
The exchange picture
Why a firm's marketing behaves like a switchboard
In an old telephone exchange, every call showed up as a lit jack. The operator's whole task was to push a cord into the right line so that a person was connected. A firm's marketing is the same wiring. A search is a jack lighting up, the cord is a page or a paid ad, and the office phone is the line at the far end.
That gives one question to ask of any tactic: does it connect a reachable person to the front desk? A handsome page that leads nowhere has no cord. A listing with the wrong phone digit has a cord in the wrong socket. Most of this work is plain tidying of that kind.
Everything here concerns marketing: pages, listings, replies and ads. None of it describes the practice of law, and none of it speaks to anyone about their own situation.
Five doors into a DUI office and a sixth set of counters
| Door into the office | What the firm keeps current there | Where each door should lead |
|---|---|---|
| Practice-area and city pages | One page per practice area and served place on the firm's list | The contact route, shown near the top of each page |
| The Google Business Profile for each office | Name, street address, phone, and the DUI practice areas on its list | The intake line, or the site's contact route |
| Reviews on the Maps listing | A routine for asking, and reply drafts the attorney approves | Nowhere; replies stay public and say nothing about who was a client |
| Search ads on the firm's listed searches | Ad groups, blocked terms and the landing pages beneath them | The same contact route the organic pages use |
| The site's single route to the desk | One form with three fields, one phone number, one office address list | The reception log |
| Counters on the intake line | Call tracking and form tracking that note the source and nothing a caller says | A monthly read beside the pages and ads |
How the desk wires a new DUI firm
Take stock of every door
We go through the website, the Maps profile, the review page and any ad account, noting what each says today.
Make the firm's details agree
Name, street address and phone are set to read the same everywhere before anything new is written.
Pick the first pages and ads
Together with the office manager we decide which pages and which ads get attention first, based on the practice areas and places the firm lists.
Draft and send for sign-off
Pages, ad copy and review reply drafts go to the attorney, and none of them runs until the attorney approves it.
Attach counters to the intake line
Counters go on the pages and ads, set to note where a contact originated and nothing beyond that.
Read the log, then rebalance
Each month the reception log is read beside the pages, listings and ads, and effort moves to whichever door is carrying contacts.
Organic pages and ads on one contact route
Organic pages and search ads open onto the same landing pages and ring the same phone, so they are read together. A firm that runs only one is not doing less marketing, only using a single route. The choice depends on how many practice areas, places and offices the firm lists, and on whether the office manager wants one line to read or two.
Pages and Maps work belong to the DUI lawyer SEO page. Ads run through the paid ads page: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with every click invoiced to the firm by the platform. Our own fees begin at $495 monthly for search and $895 monthly for ad management, with the entire sheet set out beside the other tiers on the pricing page.
Three beliefs about DUI lawyer marketing worth setting down
Said around the exchangeMarketing for a law office is mostly a design project.
What the wiring diagram showsA site's look matters, but a search reaches the office only by way of a page, a Maps entry or an ad. The doors come first and the paint second. The website design page covers the paint.
Said around the exchangeAds and organic pages compete for the same caller.
What the wiring diagram showsThey share landing pages, a contact route and a reception log, and reading them together shows which door is carrying contacts.
Said around the exchangeReview replies are the front desk's chore, not a marketing task.
What the wiring diagram showsA reply is public copy under the firm's name, so it follows the same draft, approval, then posting order as a page, and it never confirms whether someone was a client.
Five agreements to hold across every door
- One spelling of the firm's name appears on the website, the Maps entry and every ad.
- Each office has one street address and one phone number, repeated exactly.
- No page, ad or reply draft runs before the attorney signs off.
- The contact form has three fields (name, email, phone) and no space for facts about a matter.
- Tracking notes where a contact came from and does not store what a caller says.
Who does what, and where this desk stops
The firm supplies the facts only it holds: its practice areas, the places it names as served, its offices and the approvals. We supply the plan, the drafting, the wiring and the monthly reading. Advertising rules set by the state bar are the attorney's responsibility, and the approval step is where the attorney applies them. We do not offer advice on any matter and we do not speak for the firm.
Privacy is handled as a marketing habit. Forms ask for three fields, tracking stays away from what a caller says about themselves, and a review reply never says whether a reviewer was a client. Those are working practices on this desk, set out so the attorney can compare them with the bar's rules.
For a firm mostly interested in counting contacts, the lead generation page explains how a lead is read at the desk.
Questions a firm owner raises about DUI lawyer marketing
How does DUI lawyer marketing differ from DUI lawyer SEO?
SEO is one line within the wider plan. DUI lawyer marketing also takes in the Maps listing, review replies, search ads and the contact route that joins them.
Does a solo DUI attorney need every door at once?
No. Plenty of one-attorney offices start with organic pages and a single Maps listing, and add ads once the reception log has something to read. The attorney and the office manager set the order.
Who decides what a DUI firm's pages and ads say?
We draft; the attorney decides. Nothing is posted, published or run before the attorney signs off.
What does the office manager of a DUI firm need to supply?
A list of the firm's practice areas, its office addresses, the places it names as served, and someone to approve drafts. Details of any matter are not needed and should stay out.
Does the DUI lawyer marketing plan open with a startup fee?
The firm owes nothing up front and signs no contract. The monthly amount is for our work, and a separate click bill goes from the ad platform to the firm's card.
Plug into the desk that wires these doors
Give three details (name, email, phone) and add which doors the firm uses today. Leave details of any matter out. We answer marketing questions only.
Which practice areas get wired first?
List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.
Wire your office to the next search
Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.
The cord and lamp drawn below are an illustration, nothing more.