Google Ads for DUI lawyers: search ads for the areas and towns a firm lists
Google Ads for DUI lawyers comes down to a list the firm writes itself: practice areas to advertise, the places it works in, and the wording an ad may use. We turn that list into an ad account, run it, and keep it narrow.
The account sits inside our paid ads management, which also covers Bing and Meta. Google is usually where a firm begins, since a search on Google is how a great many people go looking for a lawyer in the first place.
How the account starts
A DUI firm's ad account is a list of choices the owner makes
Before any campaign exists, the managing attorney decides three things. Which practice areas does the firm want ads for? Which towns and counties does it truly serve? And which of its pages should an ad open? Everything else in the account follows from those answers, including what gets typed into the ad.
The searches behind it are ordinary. People type dui lawyer near me
, dui attorney near me
or a state name followed by DUI lawyer, and an ad group is built for each kind of wording the firm chooses to answer. Some searches belong to the firm's pages and Maps listing instead of an ad, and DUI lawyer SEO picks those up.
We keep the account tidy: tight locations, short ads, a long roster of searches to shut out, and landing pages that echo what the ad said. The firm's advertising rules stay with its attorney, who reads every ad and page before it runs.
Five working parts inside a DUI firm's Google account
- Structure
A separate ad group per practice area on the firm's list
A group holds a small family of related wordings and the ads written for them. A firm that lists two practice areas gets two groups, and a firm that adds a third later gets a third.
- Places
Targeting set by city or by county
Ads show in the towns and counties the firm gave us and nowhere else. If the firm opens a branch, we add that place, and if it closes one we take the place off.
- Wording
Ad text drafted for the attorney to read first
An ad names the firm, a practice area and a town in plain words. It does not hint at how a matter will go, and every version waits for the attorney's yes.
- Keep-out list
A strict negative keyword list kept on the DUI desk
People hunting for jobs, forms, do-it-yourself help, school material or news are shut out, along with searches about money or consequences. The list grows every time the search-term report shows a stray match.
- Phone
Call extensions, if the firm decides to use them
A call button is the firm's choice. When it is on, the number is tracked, which tells us the ad group behind a call and never what the caller says.
Which searches the firm lists, and where each ad group points
| Kind of wording the firm lists | Ad group that holds it | Page where the click arrives |
|---|---|---|
| A near-me search for a DUI attorney | Local intake group, limited to the firm's cities and counties | The city page for the nearest office |
| A city name followed by DUI lawyer | One group per city the firm lists | That city's page on the firm's site |
| A state name followed by DUI lawyer | State group, shown only where the firm serves | The state page, or the home page for a single-state firm |
| A search for DUI defense by practice area | Practice-area group, matched to the firm's own list | The practice-area page the attorney approved |
Four stages in running a firm's search ads
Settle the list of areas, towns and counties with the firm
The owner names where the firm works and what it wants advertised. We write it down, and the account is drawn from that page and nothing else.
Build the ad groups and the keep-out list together
The wordings go in, and so does the first draft of the negative keyword list, built from job seekers, forms, do-it-yourself help, school and news.
Hand every ad and its page over for the attorney's read
The attorney reads the ad together with the page it opens first; only then does anything switch on. Edits return to us, and the campaign sits paused meanwhile.
Go through the search-term report and extend the keep-out list
Google shows which typed searches triggered each ad. We go down that list, move stray matches onto the shut-out roster and tighten any group that drifts.
Three ideas about DUI firm ads worth setting aside
Said around the exchangeWider targeting reaches more callers.
What the wiring diagram showsSpend lands on the towns the firm does not serve. Limiting ads to the places the firm named keeps the budget where a returned call can happen.
Said around the exchangeAn ad ought to carry as much as it can hold.
What the wiring diagram showsA brief ad carrying the firm's name, one practice area and one town reads cleaner. Claims about speed, cost or how a matter turns out are the attorney's call and stay out of our drafts.
Said around the exchangeBuild the campaign once and it looks after itself.
What the wiring diagram showsAutomated settings still match searches the firm never meant to answer. Somebody has to read the report and prune the list on a routine.
What each DUI ad account is checked against
- Each ad names the firm with a practice area or a town, and promises nothing about any matter.
- Locations are limited to cities and counties the firm itself lists.
- The negative keyword list covers jobs, forms, do-it-yourself, school, news and searches about money or consequences.
- A call extension appears only when the firm picked it, with a tracked number that logs source and length of call.
- Attorney approval of every ad, and of the page it opens, is filed next to the draft.
Billing
The ad bill the firm gets from Google, and ours
Picture a trunk line leased straight from the telephone company. The company bills the firm for the line, and whoever staffs the switchboard is paid separately. Google Ads works the same way. Google sends its click bill to the firm's own card, while our management fee arrives as a different bill entirely.
One platform is managed for $895 monthly, two for $1,595 and three for $2,295. Ad spend sits above all three figures, set by the firm and billed by the platform. No startup fee is asked, no contract is signed, and a firm that wants Bing or Meta later can add them. Every tier is itemized on the pricing page; the lead generation page explains how we count calls against spend.
Google Ads questions from DUI firm owners
Does the monthly fee for Google Ads for a DUI office cover the clicks?
No. Our fee is for the labor on the account. Clicks come on Google's bill to the firm's own card, up to the monthly budget the firm sets.
Can a DUI firm limit its Google Ads to one county?
Yes. Locations can be set by city or by county, so a firm with one office can keep its ads inside the county it serves. A second office adds a second place to the list.
Who decides whether a DUI attorney's ad shows a call button?
The firm decides. A call extension is optional, and if the firm turns it on, we track the number for source and length only.
Who signs off on a DUI firm's ad copy and pages ahead of publication?
The firm's attorney does. Reading the platform's ad rules and the state bar's rules falls to that attorney, so we never run a version without a yes. A requested change is made by us and sent back.
Start with the list of towns and practice areas
Name the firm, the places it serves and the practice areas you want advertised. Do not type matter details into the form.
Which practice areas get wired first?
List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.
Wire your office to the next search
Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.
The cord and lamp drawn below are an illustration, nothing more.