Website design for DUI lawyers: one site, one next step on every page
Website design for DUI lawyers begins with the visitor's errand, which is narrow: find an office, see where it is, reach it. A site that makes people hunt for any of those three has spent the visit before it started.
Two of our search tiers hand us the site to build and run, drawn to carry the pages that DUI lawyer SEO aims at. The pricing for those tiers is on the pricing page. What follows is about the look of the site itself, and about what we keep off it.
The arriving visitor
What a person scans for when a firm's page opens
Someone reaches a firm's site from a Maps listing, a search page or an ad. They bring one question: is this the kind of office I typed, and is it near me? The page has a short scan to answer with. The firm name, the town, the words DUI defense and one route to the front desk all belong in the first screen of text.
Most website design for law firms buries that under a slider, a row of stock photographs and four different buttons. We do the reverse. The opening screen is type: who the firm is, where it sits and the one route to contact, which is a form or a phone number the firm picks. Photographs appear only when the firm supplies pictures of its own office, and nothing on the page is there to impress anybody.
Calm is part of website design for a firm like this. Visitors arrive from ads and searches the firm paid for or worked for, and the page owes them a clean surface, plain verbs and no urgency devices. The Google Ads work lands on these pages, so the two are built together.
Six decisions that shape a DUI firm's site
- Contact
A single contact route repeated on every page
Every page ends in the same next step, so nobody picks from a row of five buttons. The form asks for three things only, namely name, email and phone, and carries one line asking people to leave matter details out.
- Pages
Practice-area pages the firm itself lists
One topic per page, in plain words, drawn from the practice areas the firm tells us it offers. We never say a firm must offer anything, and the attorney gets a look at each page ahead of publication.
- Places
City pages and county pages that match the firm's real reach
A page exists for a town or a county only if the firm truly serves it. A branch office is given a page carrying its street address, a map and the contact route.
- Small screens
A layout drawn first for the phone
Type sits at a size a thumb can scroll past without pinching, buttons are spaced for tapping, and a phone number the firm chooses to show is tappable.
- Reading
Type, contrast and labels that stay readable
Body text is dark on light, form fields carry visible labels and the page can be used with a keyboard. We check each template against those points before the attorney sees it.
- Upkeep
Hosting and edits handled for the firm
We host the managed site, and any edit to an address, a branch or a block of text goes through us. The firm sends the change, then the attorney approves the wording.
Page by page: how each piece of a firm's site is built
| Page of the firm's site | How we build it | What the intake line sees |
|---|---|---|
| The firm's home page | Firm name, town and DUI defense named at the top, with a single route to contact beneath. | Visitors who knew whose office they opened. |
| A practice-area page | One topic, written plainly, with links to the city pages the firm serves. | Calls from people whose wording matched the page. |
| County page for the firm's service area | Listed only for counties the firm names, using the same layout as every city page. | Inquiries from nearby towns that saw their own area named. |
| Office page for each branch | Street address, map and the contact route, tagged to that branch. | Calls and forms that arrive labeled with the office they were meant for. |
| The attorney's contact page | Three form boxes, and a line telling readers to keep matter details out. | Messages containing contact details only. |
Four stages from the firm's current site to a managed one
Walk the firm's current site as a stranger would
We open it on a handset and then on a desktop, noting where a visitor would stall: a menu crowded with items, a form demanding too many boxes, a page that names no town.
Fix the page list together with the managing attorney
The firm names its practice areas, its offices and the towns and counties it serves. That list becomes the site map, and nothing appears that the firm did not name.
Build the templates and send each one to the attorney
We write and lay out every page type, then pass them to the attorney for a read. Edits return to us while the page stays unpublished.
Open the site, then adjust from the call tracking
Once the site is public, tracking reveals what drew the calls and the form entries. Call tracking notes where a call came from and how long it ran, and never what the caller says about themselves.
Three assumptions about a DUI firm's website
Said around the exchangeA firm's site has to look like every other law firm's site.
What the wiring diagram showsFamiliar stock imagery tells a visitor nothing about this particular office. A plain page with the firm's name, its town and one way to reach it reads cleaner and is easier to take in at a glance than a collage.
Said around the exchangeMore buttons and more pages make a site work harder.
What the wiring diagram showsEach extra route divides attention. Every page ought to have a single next step, and the firm's page list ought to hold only what the firm will actually keep current.
Said around the exchangeNothing more is needed after a website goes up.
What the wiring diagram showsOffices move, a branch opens, a page of text needs a new line. Upkeep like that is the reason a managed site rides with Gold and Platinum, and why work continues after the first publish.
What a finished DUI firm page ought to show
- One contact route, worded identically from the home page to the last office page.
- The firm name, the town and a DUI-office word inside the first screen of text.
- Type big enough for a handset screen, with no pinching to read it.
- The form stops at three boxes: name, email address, phone number.
- Photographs only of the firm's own office, supplied by the firm, and no stock pictures.
- A sign-off from the attorney on the page text before it goes live.
The website inside the four search plans
Which of the four tiers include the managed site
Two of the four search tiers carry a managed site: Gold, at $2,495 monthly, and Platinum, at $3,495 monthly. Each one adds the website on top of its monthly output of pages and content, which the content marketing page describes. The $495 starter plan and Organic Growth Silver, $1,495 monthly, do not include a website, so a firm on either of those continues with whatever site it owns now.
A firm on Silver that likes its present site can leave it exactly where it is. The firm's domain registrar bills separately from us. There is no entry fee for the site, and the arrangement carries no contract. Responsibility for the bar's advertising rules rests with the attorney, which is why the attorney reads each page ahead of its appearance.
Website design questions from DUI firm owners
Is website design for a DUI office part of the Silver plan?
No. Silver, at $1,495 monthly, brings 25 landing pages with four Strategic Content Assets monthly but leaves the website out. Gold ($2,495) and Platinum ($3,495) are the tiers that bring in the managed site.
Who writes the practice-area pages on a managed DUI firm site?
We write the drafts from whatever practice areas the firm names, in a calm tone, never describing any matter. The attorney reads each page and changes whatever the firm wants changed before it publishes.
Can a firm's page carry its office number next to the form?
That choice belongs to the firm. We usually advise one main route per page so a visitor has a single next step, and a phone number the firm elects to display can sit beside the form. Tracking is set up to match whichever route the firm picks.
Show us the site your firm has today
Tell us which firm and which towns you serve. Do not put any matter details in the form. We can open the current site and tell you which pages we would keep.
Which practice areas get wired first?
List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.
Wire your office to the next search
Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.
The cord and lamp drawn below are an illustration, nothing more.