DUI lawyer SEO and paid ads, wired to your firm's front desk
A DUI practice has one door that matters to its marketing: the intake line at reception. The craft behind DUI lawyer SEO is aiming the site's practice pages, a Maps profile and the paid ads at that one door, then checking that none of them points somewhere else.
We are a marketing desk for DUI and DWI law offices, solo attorneys and small firms, and for nobody else. We write practice-area pages, city pages and county pages, tend a Google Business Profile for each address, set up review request routines and run ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). The attorney reads each piece and gives a yes before it reaches the public.
Leave whenever you choose: nothing gets signed and no invoice ever carries a startup fee. Click spend is collected from your own card by Google, Bing and Meta.
Posted fees, one jack per plan
- Entry Line Starter $495/mo
- Silver $1,495/mo
- Gold $2,495/mo
- Platinum $3,495/mo
- One ad platform $895/mo
Each plan has its own jack. Click spend never sits on the panel: the platforms bill it to your card.
How the pieces fit
What a DUI firm's marketing has to carry to the front desk
Picture an old telephone exchange. Each caller arrives as a lit jack, and the operator's whole job is to plug a cord into the right line so that one person reaches another. A law office's marketing is the same wiring. The search is the open jack, the cord is whichever page or ad gets plugged in, and the reception phone is the line. Every tactic can be judged by one question: does it connect a reachable person to the front desk?
That question removes a lot of busywork. A page that no search ever reaches is a cord plugged into nothing. So is a Maps listing still printing last year's suite number, or an ad that drops its click onto the site's front page although a page for that very practice area exists.
DUI lawyer SEO covers the pages and listings people find without a per-click fee. Paid ads cover the clicks a firm decides to buy. The services page sets out each line, and both finish at the same place: a form or a phone number the firm chose. For the full diagram of what depends on what, the DUI lawyer marketing page lays it out.
Six jobs a DUI law office hands to a marketing desk
- Pages
Practice-area pages from the firm's own list
The firm decides which areas it lists. We draft one page for each, worded the way the firm talks, and the attorney edits it before it is published.
- Places
County and city pages, one for each place the firm names
Each place page names only offices the firm truly has or areas it truly serves, so it never disagrees with the Maps listing.
- Maps
A Google Business Profile for each office address
One profile for each real address, with the firm's name, street and phone spelled identically wherever the firm appears. Stray and duplicate listings get hunted down.
- Reviews
Reply drafts for reviews, plus a routine for asking
The routine is set up once, and the attorney okays each reply draft before it posts. A reply says nothing about whether the reviewer was ever a client.
- Answer boxes
Fact sheets for AI answer boxes about the firm
Plain statements of the firm's name, offices and practice areas, written so an AI summary has accurate text to quote. Whether a given tool quotes them is the tool's decision.
- Ads
Ad groups for each platform the firm chooses
Search and feed ads for the practice areas and places on the firm's list, kept clear of unrelated searches by a negative keyword list.
Two lines into the panel: search work and ad management
- Pages by practice area, plus Maps
Organic Growth
Organic Growth drafts pages for each practice area and each city that a DUI office lists, keeps the office’s Google Business Profile accurate and writes the plain text that AI answer boxes quote. Each draft sits with the attorney until a yes comes back, and then it is published.
The first jack on the panel is $495 a month That entry search plan is framed around twenty-five landing pages, and the rest gets settled on a call.
- Search and feed ads
Paid Ads
Paid Ads places a DUI office beside the searches people type and the feeds they scroll, through one platform or all three at once. The firm holds the account in its name. The attorney reads every ad before it runs, and click spend is drawn from the office card.
A single ad cord runs from $895 a month Click spend is taken from your card by whichever platform serves the ad, so none of it hides inside that figure.
Seven moments at a DUI firm's reception desk and what the site must show
| Moment at reception | What the firm's site has to show | Piece of work that supplies it |
|---|---|---|
| A caller asks for the closest office | A single address and a single phone number, spelled alike on every listing | A Maps profile plus a city page for each address |
| A caller asks whether the firm covers a given county | A county page that lists the areas the firm truly serves | County pages written with the attorney |
| A caller wants to know who the attorney is before dialing | A short firm page in words the attorney chose | A firm page the attorney drafts or approves |
| A caller mentions a review they read | Reviews on the listing and replies the attorney approved | A review request routine and reply drafts |
| A caller says an ad brought them here | A landing page matching the ad's wording, with one contact route | Ad groups tied to their own landing pages |
| A caller was pointed to the firm by an AI answer box | Steady facts about the firm that an assistant can read | A fact sheet and schema markup |
| The office manager asks which source the week's calls came from | Tracking that counts calls and forms without capturing what anyone says | Tracking for calls and forms, plus a summary at month end |
Four ideas about DUI firm marketing worth setting down
Said around the exchangeA bigger page count always brings more calls.
What the wiring diagram showsA page only connects when it matches a wording someone types and ends in a clear contact route. We build the pages on the firm's list and no filler beyond it, because a cord with no jack behind it carries nothing.
Said around the exchangeOrganic pages and ads pull against each other, so a firm picks a side.
What the wiring diagram showsThey cover different cords. Ads buy clicks for the wordings the firm picks today, while the practice-area pages sit on the site for any search that reaches them. Many offices run both, and some begin with just one.
Said around the exchangeA marketing agency can decide what an ad is allowed to say.
What the wiring diagram showsIt cannot. Each state bar writes its own advertising rules for law offices, and reading them is the attorney's homework. We draft, the attorney decides, and nothing runs without that approval.
Said around the exchangeGood tracking has to capture every word of every call.
What the wiring diagram showsTracking needs to count calls and forms, nothing more. Ours does not capture what a caller says about themselves, and we put that in writing at the start rather than burying it in a settings page.
How the posted fees are read before anyone books a call
Posted fees replace any negotiating across a table. The starter search plan runs $495 a month, built around twenty-five landing pages. Above it, Organic Growth has three rungs: Silver, $1,495, which leaves the firm's own website alone; then Gold, $2,495, and Platinum, $3,495, where our own team builds the site and keeps it running. On the ad side, running one platform costs $895 monthly; adding a second brings it to $1,595, and a third to $2,295.
Click spend sits apart from all of that. Every click is billed to the firm's own card by the platform, so that money never touches our account. On the paper side, no startup fee appears on an invoice and no agreement ties a firm down. A firm that wants out says so ahead of the following bill, and no balance is left behind.
None of this promises what a plan will produce. A DUI lawyer SEO fee buys pages, accounts and reports, and what searchers do with them is not something any agency controls. The full sheet, with what each tier adds, sits on the pricing page.
Questions DUI law offices ask before the first call
Does a DUI firm need both search work and ads?
No. One line puts pages and a Maps listing on the firm's site; the other buys clicks for wordings the firm picks. A firm may run either one or both. For the pages-and-Maps side see DUI lawyer SEO; for the ads side see paid ads.
Is this built for a solo attorney or a larger firm?
The work scales both ways. One attorney practicing alone may need a single profile and a handful of pages, while a firm with branch offices needs a place page and a profile per address, which is why the upper search plans exist.
Who writes what appears on the pages and ads of a DUI firm?
We draft; the attorney edits and signs off. The firm supplies the facts, such as its office addresses and the practice areas it lists. Whatever the attorney has not yet read stays unpublished.
Does the agency do anything besides marketing for a DUI office?
No. We do not advise anyone with questions about a matter, we do not take intake calls and we do not write about what happens to any person. Our work is pages, listings, reviews, ads and the reports that show where inquiries came from.
Which ad platforms can a DUI office run on?
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). Each platform has ad policies of its own, and the attorney goes through them before an account launches. Pages for each are linked from the Google Ads page and the Bing Ads page.
What does the attorney approve before a DUI firm's ad goes live?
The headline, the description, the landing page it opens and the list of wordings it targets. The attorney also sees the negative keyword list. Nothing is switched on until a yes is on file, and the same step applies to every page and review reply.
Plug your office into the next search
Name the practice areas and cities your firm lists, and we will sketch the pages, listings and ad groups each of them would call for.
Which practice areas get wired first?
List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.
Wire your office to the next search
Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.
The cord and lamp drawn below are an illustration, nothing more.