Paid ads management for DUI lawyers and DWI law offices
Of everything in a firm's marketing, paid ads alone answer to a dial the firm holds in its own hand. A budget goes into an account, an ad group goes live for a practice area or a city, and a click arrives at a page. What a DUI office needs from an agency is a careful hand on that account: the right wordings in, the wrong ones out, and a landing page that finishes the job.
For DUI and DWI law offices we set up and run paid ads across Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). Each account sits under the firm's name, and no ad appears before the attorney has okayed it. Plans begin at $895 a month; the pricing page has the full sheet.
Three ad platforms a DUI office can put on the panel
- Search
Google Ads for the practice-area and place searches on a firm's list
Text ads shown against the wordings the firm selected, restricted to the cities or counties it names. Read more on the Google Ads page.
- Search
Bing Ads (Microsoft Advertising) for a smaller audience of desktop searchers
The same wordings, lifted across from the Google account and pruned to suit a smaller platform. Details are on the Bing Ads page.
- Feed
Meta Ads (Facebook and Instagram) for a firm's own site visitors
Plain reminder ads aimed at earlier visitors to the firm's own site. The firm does not target by personal circumstances. See the Meta Ads page.
What a DUI firm receives and what stays on its own side of the desk
The firm receives a built and managed set of paid ads accounts: ad groups sorted by practice area and place, ad copy drafted for approval, a negative keyword list started before anything runs, landing pages matched to each group, counters on each ad group for calls and forms, and an everyday-language summary when the month closes. Whichever search terms trigger an ad are read, and the lists are adjusted to match.
Several things never leave the firm. The accounts carry its name, the payment card is its own, and the spending ceiling is the firm's own to set and revise. Every ad's wording belongs to the attorney, who reads each draft against the bar's advertising rules before anything is switched on. Whether the firm describes itself with a title, a label or a boast is the attorney's decision, and our examples avoid such words so no draft ever hints at one.
Paid ads sit more comfortably beside pages that were built for the same wordings. When a firm also buys DUI lawyer SEO, the ad groups open onto those pages and the same contact route finishes both.
Six parts of a DUI firm's ad account and who looks at each
| Piece of the ad account | What the desk builds | What the attorney reads |
|---|---|---|
| Ad groups by practice area | A group apiece for each area of practice and place the firm names | The list itself, trimmed to what the firm truly offers |
| Wordings the ad listens for | Phrases that open an ad, set narrow rather than wide | The phrases and the wording of each headline |
| Negative keyword list at the jack | Job seekers, forms, do-it-yourself, school, news and searches about money or consequences | The whole list, read before any ad is live |
| Landing page behind each cord | A page for the ad group's wording with one contact route | The page text and the route it ends in |
| Counters on the intake line | Call and form counts by ad group that capture no spoken details | How the counters are described |
| Reception log summary | A plain monthly report on clicks, calls and forms | The report, before it reaches the office |
How a DUI firm's ad account is wired from the first call
Collect the practice areas and cities the firm names
The firm names what it offers and where. We add nothing to that list and widen nothing on our own.
Open each account in the firm's name
Google Ads, Bing Ads, Meta Ads (Facebook and Instagram) or whichever the firm picks. The payment card attached is the firm's own.
Draft ad groups, copy and the first negative keyword list
Every ad group is paired with a landing page and headlines in plain language, plus a roster of searches to keep out.
Send the drafts to the attorney's desk
Nothing runs before a written yes. Changes requested by the attorney come back as a new draft.
Switch the lines on and read what comes in
We read which search terms set the ads off, lengthen the negative list as needed, then hand the office a tally that covers calls and forms.
Who is billed for what: a toll call, not a flat rate
An old exchange billed a long-distance call to the caller's own line, not to the operator who connected it. Paid ads follow the same ledger. When someone clicks, the platform bills the cost to the card the firm gave it, and that money goes to the platform and bypasses us entirely. Our own fee is a monthly line for the building and tending. Running a single platform is $895 monthly; adding a second makes it $1,595; a third makes it $2,295.
A firm may raise or lower its budget whenever it likes, since the budget lives in its own account. Our fee does not move with it. No startup fee is added when an account opens, and no contract has to be signed first. Nothing here promises that any budget will bring any number of calls; it only says where each dollar goes.
Six things a DUI office keeps in hand while the ads run
- The roster of practice areas and places the firm wants ads for
- The card on file in each ad account, and the budget set on it
- The attorney's yes on each ad, each headline and each landing page
- A reading of each platform's own advertising policies, done by the attorney
- The choice of one contact route, a form or a phone number, for every ad group
- A habit of reading the monthly summary and saying what should change
Two beliefs about paid ads at DUI offices
Said around the exchangeA larger budget means a better ad account.
What the wiring diagram showsA budget only buys clicks. The account is sound when the wordings are right, the negative keyword list is tight and every ad opens onto a page that fits it.
Said around the exchangeThe agency should write whatever copy gets the most clicks.
What the wiring diagram showsCopy is written for approval, and the attorney decides what a firm may say. We draft plain wording and leave claims, titles and comparisons out of every ad.
Paid ads questions from DUI firm owners
Are paid ads for a DUI office managed on one platform or several?
Either one. The ad plans are sized at one, two or three platforms, picked by the firm from Google Ads, Bing Ads and Meta Ads (Facebook and Instagram). A firm unsure of its footing can open a single platform and layer another on afterward. Each plan's fee is printed on the pricing page.
Does a DUI firm own its ad account?
Yes. The account stands in the firm's name, and every click is billed to the firm's own card by the platform. Our fee stays a separate monthly line.
What does the negative keyword list keep out of a DUI firm's ads?
Searches from job hunters, form seekers, do-it-yourself readers, students, news readers, and searches about money or consequences that the firm's own ad account does not want to match. The attorney reads the list before launch.
How are calls from paid ads counted for a DUI office?
Through counters for calls and forms assigned to each ad group. The tracking counts calls and forms and does not capture what a caller says about themselves. The lead generation page explains how a firm can read the counts.
Open a paid ads account for your DUI office
Tell us which platforms the firm already uses, if any, and which practice areas and cities it wants ads for.
Which practice areas get wired first?
List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.
Wire your office to the next search
Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.
The cord and lamp drawn below are an illustration, nothing more.