Monthly fees for a DUI law office, search plans first and ad plans after
Each monthly fee we bill sits on this page. Four search plans build pages and Maps listings for a DUI office; three ad plans run accounts on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). A firm owner can read both sheets without booking anything.
The four search plans, from $495Ad plans for Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) further down
Search plans: one starter jack and three larger panels
Carried by every search plan
- A site audit that the attorney reads through with us
- A Google Business Profile set up and tended for each office address
- Duplicate and mismatched listings cleaned up
- A routine for requesting reviews, each reply approved before it is posted
- An AI fact sheet checked by the attorney
- A month-end report in everyday words
Silver
$1,495/month
Search work built around the website the office already has.
- Twenty-five landing pages written each month
- Monthly output of four Strategic Content Assets, each awaiting the attorney’s okay
Gold
$2,495/month
Twice the output of Silver, plus a firm website that our team runs.
- Fifty landing pages written each month
- Monthly output of eight Strategic Content Assets, each awaiting the attorney’s okay
- Our team builds the firm website and runs it, changes includedWebsite line dropped
Platinum
$3,495/month
The broadest search plan: a hundred new pages each month on top of the managed site.
- One hundred landing pages written each month
- Monthly output of twelve Strategic Content Assets, each awaiting the attorney’s okay
- Our team builds the firm website and runs it, changes includedWebsite line dropped
- Mentions and links from local groups the firm already belongs to, worked on each month
- Maps listings tended for every extra office address
Every price above leaves out ad spend, which the platforms collect from the office’s own card. To stop, send us word a little ahead of the following bill; nothing is left owing afterward.
Ad plans: one cord, two cords or three
Found inside each ad plan
- Ad accounts are registered to the firm, never to us
- Copy, keyword lists and tracking drafted before anything runs
- The attorney approves each ad before it goes live
- Negative keyword lists started first and trimmed as search terms come in
- The platforms put click spend on your card directly, apart from our fee
- A summary of calls and forms at month end
One ad platform
$895/month
A single cord: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever the firm settles on.
Two ad platforms
$1,595/month
Two cords live together, drawn from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Three ad platforms
$2,295/month
Every cord plugged in at once: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Every price above leaves out ad spend, which the platforms collect from the office’s own card. To stop, send us word a little ahead of the following bill; nothing is left owing afterward.
Reading the fee sheet from the office manager's chair
Each figure is monthly and covers our work: drafting, building, tending and reporting. A plan is a set of pages, listings and accounts. It is not a forecast, and nothing in the sheet suggests that any number of pages or ads will bring any number of calls.
Ad spend is the second ledger. When a searcher clicks an ad, the cost is drawn from the card the firm put on its own ad account, and our hands never hold a dollar of it. The ad plan price stays the same however much or little the firm decides to put behind its clicks, and the firm sets that budget.
The paperwork is short on purpose. No startup fee shows up on a first invoice. No agreement binds a firm for a term. A firm that is done simply says so before the coming invoice goes out, and the account closes owing nothing.
The Gold and Platinum rungs each bundle a site for the firm, which our team builds and maintains (the website design page shows what that means), while the ad plans are covered in depth for Google Ads. An office whose own site is staying put should mention it; the posted figures change for that case, and the plan cards above show the switch. For what each service involves, see the services page, the DUI lawyer SEO page and its paid ads counterpart.
Fee questions from DUI firm owners and office managers
How many search plans and ad plans does a DUI firm choose from?
Four search plans: the $495 starter, then three tiers priced at $1,495 (Silver), $2,495 (Gold) and $3,495 (Platinum). Three ad plans, sized by how many platforms run: $895 at the low end, $1,595 in the middle and $2,295 at the top. Each figure is monthly.
Does the ad plan price cover what a DUI firm pays Google or Bing?
No. Clicks are billed to the firm's card by the platform itself, while our fee pays for putting the account together and tending it. The two never merge into a single number on an invoice.
Can a DUI office move to a different plan later?
Yes, because nothing ties the firm to a term. Moving to a larger or smaller plan is a conversation with us, and the posted figure for the new plan applies from then on.
Does a plan fee decide what a DUI firm's pages say?
No. Fees pay for the drafting desk. The words, any title a firm gives itself and every public claim belong to the attorney, and each draft waits for that okay.
Ask which posted plan matches your DUI office
Tell us how many addresses the firm has and whether it wants pages, ads or both. Please keep details of any matter out of the form.
Which practice areas get wired first?
List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.
Wire your office to the next search
Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.
The cord and lamp drawn below are an illustration, nothing more.