About a marketing desk built only for DUI law offices
This agency sells one category of work to one category of customer. The customer is a DUI or DWI law office, whether a solo attorney, a pair of partners or a small firm with a branch or two. The work is marketing: pages, listings, review routines and ads.
Below, the page describes how the work gets done and, with equal clarity, where it ends.
What this desk does for a firm, and the line it never crosses
Our job starts with a typed search and finishes at a ringing reception phone or an arriving form. Everything in the middle is wiring: the page a search opens, whether the Maps profile agrees with that page, whether an ad opens the right door. We draw that wiring for DUI offices and for nobody else, so the examples, the page lists and the ad groups all come from the same trade.
Here the boundary is firm. Nothing we write describes the law, a process or any person's circumstances, and nothing we publish gives direction to someone who has questions about their own matter. That belongs to the attorney. The bar's rulebook for law office ads is the attorney's reading, not ours, and our drafts sit until the attorney gives a yes.
Four habits in how the desk works with a DUI firm
- Facts
Facts come from the firm's front desk
Office addresses, phone numbers, practice areas and city lists are supplied by the firm itself, so none of them is a guess on our part.
- Drafts
Drafts wait on the attorney's desk
Everything starts as a draft: each page, each ad, each reviewer reply. Only once the attorney has read a draft and signed off does it go live.
- Accounts
Ad accounts open under the firm's name
The accounts belong to the DUI office. Each click is paid for with the firm's own card and the money goes to the platform, with our fee kept as a separate line.
- Reports
A month-end summary the office manager can read
A short report in everyday words that counts calls and forms by source. It never captures what any caller says about themselves.
Why the agency keeps to a single kind of firm
Marketing for a DUI office has its own vocabulary: practice-area pages, county pages, the wording a state name adds to a search, the way a firm's Maps listing must match its site. A desk that serves many trades ends up reusing one template for all of them. A desk that serves one trade can write each page from that trade's own materials, and a solo practice and a two-office firm both get pages that read like their own.
There is a second reason, and it has to do with restraint. Because our audience is the front office of a firm, we treat privacy as part of the craft. A form takes three fields: name, email, phone number. Then it stops. Tracking counts, it does not listen. When a review gets a reply, it says nothing about the reviewer being a client. All of these are marketing habits we chose, and the attorney may ask for tighter ones.
To see the work itself, start with the services page, then the DUI lawyer marketing page, which traces the links between search, Maps, reviews and ads. The two paid-for lines are detailed under DUI lawyer SEO and paid ads; what each costs per month is printed on the pricing sheet.
What the DUI desk will do and what it will not
- Will draft practice-area, city and county pages from the firm's own list
- Will set up a Maps profile at every genuine office address and keep it tidy
- Will register ad accounts to the firm, then run them after the attorney approves
- Will count calls and forms without capturing what a caller says
- Will draft review replies that never confirm a reviewer was a client
- Will send a month-end summary in everyday words
- Will not write about any person's situation or give direction to anyone with a question about a matter
- Will not publish or run anything the attorney has not approved
Where the list is silent, the attorney and the bar make the call. Nothing in this agency's work substitutes for that judgment.
Questions about who the DUI marketing desk is
Is the agency itself a law office?
No. We sell marketing work to law offices. Using our contact form or reading these pages starts no attorney-client relationship, and nothing here is addressed to a person's own situation.
Does the DUI desk answer questions from the public about a matter?
No. We do not take intake calls or reply to anyone's questions about a matter. That is for the firm's own front desk, and our part is over once a call or a form comes in.
Who words the way a DUI firm describes itself in an ad?
The attorney does. A label of rank or standing attached to a firm's own name is settled between the attorney and the bar, so such words never appear in the examples we write.
Introduce your DUI office to the desk
Give us the firm's name, the areas of practice on its list and the cities it names. Leave out every detail of a matter.
Which practice areas get wired first?
List the practice areas you want asked about, the cities and counties you serve and the groups that already send people to your office. Leave out every name and every detail of any matter: nothing sent here is confidential, and no attorney-client relationship begins with a message.
Wire your office to the next search
Put a call on the calendar. We will go over the practice areas on your list and the cities you serve, sketch what each would need, and match a plan to the workload.
The cord and lamp drawn below are an illustration, nothing more.